I attend the SPIE Optics + Photonics conference every year, mostly just to walk the show. Compared to other shows, O+P is a pretty laid back event, perhaps because it is at the end of summer or perhaps because it is in Southern California. Because it is a slower conference, you really need to plan ahead if you want to get the most out of it.

One of the unique things about Ross is that we act as our customers’ optical supply chain partner, and that means communication. I use the show to stay in touch with customer needs. During the 2017 meeting, I focused on five things:

•  Making on-site facility visits
• Getting a heads-up on the post-Labor Day rush
• Sourcing hard-to-find optics
• Providing one-on-one customer support
• Coordinating for the 2017 Optifab meeting in Rochester, NY

The key point is that because O+P is not SPIE’s strongest conference, it is what you make it. The show could use a fresh start to distinguish it from Photonics West; however, the slower pace means that you can spend more quality time with people. It also helps that you can spend that quality time outside in the sun, near the beach, which is not something you can do in San Francisco in February.

Didn't get a chance to chat with me at O+P? Want to discuss your latest project or set up a meeting at Optifab? Email me.